Selected Work
Evidence of What's Possible
A selection of commercial engagements across the business sectors — showing how structured insight and clear strategy translate into measurable growth.
Commercial Strategy
Clarity that drives commercial decisions
Helping businesses define where to play, how to win, and what to stop doing.
From Referral-Dependent to Market-Led Growth
A mid-sized legal services firm with 45 staff across two cities
A firm built on referrals had reached a ceiling. Structured BD strategy and targeted marketing activation unlocked a new channel for consistent growth.
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From Broad Ambition to Focused Growth
An early-stage B2B SaaS business serving hotels in technology and system deployment
Strong trial numbers but poor conversion pointed to a strategy problem, not a product problem. Refocusing on the right verticals changed everything.
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Market Insights
Insight that removes the guesswork
Structured research that tells businesses not just what is happening, but what it means for them.
Marketing Activation
Strategy that actually gets executed
Turning commercial insight into targeted action that produces measurable results.
